The most important page on a website is probably the homepage, because the homepage is the first page most users see when they visit your website. Moreover, when the website is optimized , the links left in the external links are almost all the links on the homepage, so how to design such a important page to make a good impression on users?
In fact, it is not easy to design a homepage that can attract users. The most important point is whether the homepage of the website is displayed in the form of "communication with users". The website appears as a product used by a company to promote itself or sell its own products. In fact, the core concept is to build a website for communication purposes, not just to design a flower shelf to please users. In fact, this kind of A seemingly exquisite website may not necessarily win the approval of users.
Many websites are too self-centered when they are building, especially when designing the homepage. This is actually a misunderstanding, because if you do this, you will undoubtedly ignore the user's feelings. If you are a company or website that users do n’t know before, the first time users log in to your website, they are completely new to you. Then at this time, if your homepage is just bragging about yourself, I am afraid it will not make users feel so useful.
“我们是最专业的XX 培训，如果你想变强就加入我们吧！ ”这种字眼，大概用户是不会喜欢企业这样对自己进行吹鼓的，毕竟中国人几千年来接受的教育就是谦虚，何况这样的描述毫无与用户之间的互动，用户只能看到一家正在竭力炫耀自身的企业，即使可能这样的描述确实是事实。 For a simple example, if the homepage of a training institution is inserted in a conspicuous position on the page: "We are the most professional XX training, if you want to become stronger, join us! " This word, probably users will I like companies to brag about themselves. After all, the education that Chinese people have received for thousands of years is modest. Besides, such descriptions have no interaction with users. Users can only see a company that is trying to show off itself, even if Maybe such a description is indeed true.
“加入我们，我们会让你在XX 领域拥有更多的经验并获得成功。 ”是不是效果一下子就好了很多呢？ But if you change the description to: "Join us, we will let you have more experience and success in the field of XX . " Is the effect much better at once? Although it is also an invisible compliment to itself, such words can obviously make users feel interactive and allow users to understand what this company can bring to themselves, so this design will obviously have better results.
Therefore, if the homepage wants to create a style that the user likes, there must be interaction with the user and try to make the user trust you rather than dislike it. Of course, trust comes from communication. If the design of the homepage of the website instills the idea of taking a business standpoint to the users with a very strong attitude, then obviously no good results can be obtained.
Secondly, in the process of designing the homepage of the website, it is also important to pay attention to the clever combination of the elements existing on the homepage. For example, how to match the pictures, text and videos on the homepage of the website to achieve the best visual effects, the webmaster needs to think about it.
It's not just a dazzling technique that can make users have a good experience. Rather, it is through design that the content you want users to see the most is revealed, and the theme of the website is highlighted through design. Because all the content of a website is built around a theme, if you can deeply imprint this theme in the user's mind on the homepage, it will also make it easier and clearer for users to use the website. What you want to get, you can also know what kind of content this website can provide to you.
For the design of the website, we say that we should focus on the user. As the core of a website, the homepage obviously needs to be designed from the perspective of the user. If you can design a homepage that can directly hit your soul, then users will surely have a good opinion of your website.