In the picture of most office workers crowding the subway or bus to and from work, maybe opening a mobile phone to browse some web pages is a very important way for many white-collar workers to obtain information. In order to meet the needs of these users, more and more companies have begun to pay attention to the construction of mobile phone websites, because if the mobile phone website can be properly constructed, these people can bring a very good experience.
PC 端的网站有很多区别，一些 PC 端网站建设的经验如果直接拿到手机网站的建设中，可能不会带来很好的效果，所以，在手机网站的建设时，仍有很多细节需要把控，做好这些可以有效的提升手机网站的利用率和转化率。 However, there are many differences between mobile phone websites and PC- side websites during construction . Some PC- side website construction experience may not bring good results if they are directly used in the construction of mobile phone websites. There are still many details that need to be controlled. Doing so can effectively improve the utilization rate and conversion rate of mobile websites.
设计避免过于复杂 First, avoid overcomplicated design
People who often use mobile phones to access the Internet may not find it difficult to find that many mobile phone websites are very simple in design, even if the company also has a very beautiful and complex PC-side website. In fact, simple does not mean simple, but simple design can make mobile websites more convenient.
The simple design mentioned here is mainly in terms of the structure of the website, such as the design of directories and typography. Due to the limited information that can be reflected on the screen of the mobile phone, the operation of the mobile phone is also very different from using a computer and a mouse. Some websites have designed more complicated and exquisite directories, and the price is that in order to allow these contents to be displayed on one screen, these sections can only be reduced. After zooming out, it is easy for users to make mistakes or have to click on the part they want to click by zooming in. If this is the case, it is difficult to say whether it can bring a good user experience to the user.
Therefore, in the construction of mobile phone websites, the design of the structure should be more concise, which will also help users find the content they need.
手机网站网页最好不要分页 Second, the mobile website page is best not to page
In PC-side website construction, many people paginate web pages. This design can increase website traffic, but this is not applicable to mobile websites.
Because there are fewer purple trees on mobile websites, pagination on the web pages of mobile websites will also make it more difficult for users to browse, and many users do not really like the design of pagination. At the same time, if the user accidentally clicks on the advertisement when clicking the pagination link, the user experience will be greatly reduced.
At the same time, the design of the page number is generally not too large, and they are relatively close to each other. For mobile websites, how to accurately click the page number will also become a problem for some users. Therefore, compared to paginated pages, single-page pages that are pulled to the bottom are more suitable for mobile websites.
不要使用过多的图片 Don't use too many pictures
Pictures are undoubtedly a factor in the extensive use of PC-side websites. There are also many websites where a page is completely composed of a large poster, which can make the website more beautiful and more intuitive in some content. But this model is not suitable for mobile websites, at least don't use too many pictures in mobile websites.
As a result, loading pictures will undoubtedly increase the traffic that users need when browsing websites. Although there is WiFi in both offices and homes, combined with the above, more use cases of mobile websites are still appearing outdoors in buses and subways. occasion. At the same time, too many pictures will also affect the loading speed of the website, especially when the signal is not good, which will directly affect the user experience. Therefore, in the mobile website, we recommend that if you can use simple text to describe, try not to use pictures. If you must use pictures, you should also reduce the size of pictures as much as possible while ensuring sharpness.
In general, the use frequency of mobile phone websites is still relatively limited compared to PC-based websites, so we must use reasonable design to maximize the website utilization and conversion rate. For details that can improve user experience, we must carry out Take control to make the site better.