With the continuous development of Internet technology, most companies have their own websites. For some startups and companies that do not yet have their own websites, they also very much hope to build their own websites as soon as possible, but the construction of websites is not that simple. If you can build a high-quality website, it will bring great convenience to future management, operation and optimization. So, how does a new webmaster build a station, and what should be paid attention to when building a station? The editor of Haotui website has carefully compiled a tutorial for everyone to refer to.
First, determine the positioning of the website
This is a job that should be planned before starting to build a station. However, some novice webmasters did not do a good job in the initial stage of building the site, did not specify what kind of website they are going to build, and started building the site blindly, with reference to many website building tutorials and other websites as examples . However, this will cause a lot of resources to be accumulated in the hands without knowing how to use it, which will easily cause frequent changes to the website title, description and key parts.
This is a taboo in building a website. First, if frequent changes are made during the construction of the website, the theme of the website may be confusing. In addition, more serious is that frequent changes are extremely detrimental to Baidu's inclusion. Every time a major change is made to the website, the search engine must re-examine it. If it is a website that has already been included, if you modify the title at will, you will be in danger of demotion. Therefore, this work must be completed before the construction of the site, not to say how detailed planning is needed, but once the core content of the website's theme, title, etc. is established, do not change it at will.
Second, use open source systems with caution
WordPress 、织梦 cms 、帝国 cms 等开源的网站内容管理系统。 With the increasing demand of enterprises for websites, various templates that can be applied directly appear on the Internet, and many open source website content management systems such as WordPress , Dreamweaver cms , Empire cms, etc. have appeared . Although these systems have been perfected for many years and are very powerful, for enterprise websites, it is necessary to be careful when choosing to use an open source system.
Because the open source system has a serious drawback, the source code of the open source system is completely open to all users, which brings a lot of hidden dangers to the security of the website system. Although some open source systems have been perfected after years of development, no one dares to say that the program has no loopholes.
Moreover, the use of open source systems will also face hidden dangers in intellectual property issues. Many companies choose to use open source systems when setting up websites. The main purpose is to save costs. However, most domestic open source systems are free for commercial use. If the use is commercial and published to the Internet, they may face expensive fees. In reality, after the completion of the construction of the website, there are many examples of companies found by the website system and asking for intellectual property fees.
At the same time, since the operation of the open source system is based on a huge code structure, such a complicated code structure will also bring great difficulties to the later upgrade of the website.
Third, avoid investing too much energy in the decoration of the website when building the website
When many new websites are under construction, they always feel that the webpage is not beautiful or gorgeous, so they constantly adjust the decoration of the webpage, and waste a lot of time and energy on it, and even ignore the filling of the website content.
This behavior is tantamount to putting the cart before the horse. The purpose of building a website is to allow more people to know the company through the website, and to promote and promote the company and the brand. The key to a website's ability to get traffic is high-quality content, not gorgeous. Modification. Take a simple example: Zhihu. Zhihu's webpage is very simple, but with high-quality content, it has got almost horrible traffic.
Therefore, when building a website, focus on the quality of the content and the good operation of the website to get the best results. If you pay too much attention to the modification of the website and ignore its own content, most of the websites you build will also become embroidered pillows, which will take time and effort to get the desired results.
Fourth, try not to put ads in the initial stage
Some novice webmasters can't wait to put advertisements on the webpage in the early stage of building a website or the website has just been built. This is actually not very beneficial to the website. As a result, the website has just been built, there is not much traffic, and the benefits that advertising can bring are very limited. At the same time, it may cause discomfort to users and further reduce their own clicks. Second, search engines don't like this approach either, so it's best not to place ads in the early stages of building a website. If necessary, don't put it on the homepage. After the website is stable, you can gradually place a small amount of ads on non-homepage pages.
However, the advertisement itself will also give users a favorable discount, which will affect the traffic of the website to a certain extent. This requires the webmasters to make their own choices.
For novice webmasters, website construction may not be as cumbersome as operation and optimization, and some webmasters will choose to outsource to a professional web site construction company. However, the method used to build a station, such as the problems mentioned above, needs to be considered and decided by the station owner. Setting up a high-quality website can greatly enhance the visibility of the company. It ’s good for the editor of the website. Xiao Wu hopes that the website building tutorial shared today can help some webmasters who are starting to build a website or plan to build a website.