In the process of website operation , it is essential for data monitoring and analysis. There is a lot of data in the website that can help the webmaster analyze the current deficiencies of the website and formulate improvement plans. If the data is not analyzed, then the operation of the website will be difficult to obtain results. In the process of website operation, what are the more important data that the webmaster needs to pay attention to?
User access to the website
At present, there are many channels for users to enter the website, not only through search engines, but also not only through computers. PC 等非常多的渠道都可以让用户访问你的网站，而在移动互联网普及的时代，手机的用户数量往往会高于电脑，这样意味着移动端的访问量并不会比 PC 端少，所以站长在对 PC 端网站进行运行维护的同时，也应该监控移动端网站的访问情况并对移动端网站进行同步的优化。 APP , mobile terminal, WeChat, PC and many other channels can allow users to access your website. In the era of mobile Internet popularity, the number of mobile phone users is often higher than that of computers, which means that the mobile terminal visits will not Less than the PC side, so while the webmaster runs and maintains the PC- side website, it should also monitor the mobile site's access and optimize the mobile site's synchronization.
This should be a data that many webmasters care about most. The traffic of the website represents the traffic of the website and the popularity of the website. For many corporate websites or e-commerce websites, traffic is the lifeblood. The operation, maintenance, and optimization of the website we carry out is largely to improve website traffic.
Website traffic refers to website traffic, which is the most intuitive and accurate data used to describe the number of website users and the number of web pages that users browse. By analyzing the user's source website, user search keywords, user's time on the website and other data, it can effectively provide the webmaster with the next optimization direction and goal.
User conversion rate
The conversion rate of a website is, in a more professional sense, the ratio of the number of visits in which a user performs a corresponding target action to the total number of visits. In layman's terms, after the user browses your website, he performs the actions you want him to perform, such as register, subscribe, download, purchase, etc. The conversion rate of a website is a relatively broad concept. Of course, for many websites, letting users implement the above actions has completed the website's mission. However, if webmasters can focus on how to convert users into resident members when performing user analysis, the website can also give companies more returns.
User retention is also a data that webmasters need to pay attention to. It can reflect whether the website has the ability to attract users for a long time. This is particularly important for forum-type websites. If the website's traffic is the lifeline, then the user retention rate and the number of daily activities will be It can be said that it is a life and death line.
Bounce rate refers to the percentage of users who bounced out after entering your website. For example, users closed their browsers after visiting the website, clicked the back button, clicked external links, searched for other content in the browser's search bar, and entered other URLs directly. Operations from other websites will count towards the bounce rate. So the lower the bounce rate, the better the site is, because it means that your site is sufficiently attractive to users. At the same time, the bounce rate can also be considered in conjunction with the duration of the visit and the user's viscosity.
Website operation is a task that needs to be inspected and adjusted at all times. It requires the webmaster to choose a more reasonable and effective operation strategy based on the current performance of the website, so the tracking and analysis of some data in the website also becomes Very critical.