After the website went live, the operation came along. Some people may think that in the age of the media, everyone has begun social marketing. One-way communication methods such as websites and serious search engines have become outdated. But in fact, until now, there are still a lot of popular keywords bidding on Baidu, including Taobao.com.
And as the construction of websites becomes more and more simple, many people can easily own a website through open source systems or outsourcing to network construction companies. However, the website designed by a professional website construction company may encounter some difficulties when it is operated by novices. The more professional the website construction, the more professional methods are required for operation.
Today, Haozhuan builds a website to give new webmasters some directions in website operation from three aspects. If these three aspects of operations can be done well, most problems encountered in website operation can be solved.
用户运营 I. User Operations
In fact, as long as the operation of the website is guaranteed to be free from technical errors, most of the operations are carried out around users. The operation of the website should be based on providing a better user experience for the user. If the user experience cannot be made better or even worse, the operation will undoubtedly fail.
First of all, to do a good job of user operation, you need to know which part of the user is the user of the website. Here we need to correct a misunderstanding for new webmasters: Not all people who click into the website are users of the website. If a more precise term is used to describe them, then these people can be called visitors. There are many reasons why a visitor clicks on the site. It may be aimless browsing, or it may be a slippage. So not all of the visitor ’s departure means the loss of users.
The users we want to serve should have a more precise positioning: people who need to use your website or who need to know information about you through your website. The so-called user operation is also maintenance work for such a group of people.
User operation is a difficult but necessary task, and the vast majority of users do not just browse your website, but there are many other websites that are in danger of "robbing" your users at any time. Therefore, the core work of user operation is to optimize the user experience, such as optimizing the loading speed of the website, improving the quality of the content, providing users with more valuable information, a simple and elegant homepage, clear entry navigation bar, and so on.
To do well in user operation, it is a long-term job to look at your website from the user's point of view to see if it is satisfactory. Make sure your website feels comfortable to your users, that is, keep them by your side.
渠道运营 Channel operation
The so-called channel operation may seem very tall at first glance, but in fact, the Internet itself is a channel, so doing a good job of website operation will also do a good job of channel operation. This aspect of operations generally refers to how to get more traffic from search engines, which is closely related to user operations-to improve the user experience, we must first have a stable number of users.
seo 优化就足够了，这其实是不对的。 Many webmasters will think that it is enough to get seo optimization to get traffic from search engines , which is actually wrong. 优化是网站运营中一个至关重要的工作，但绝不是运营的全部。 SEO optimization is a vital task in website operation, but it is by no means the entire operation. In fact, an excellent webmaster should master any channel that can bring more traffic to the website, such as the promotion of platforms such as advertising and forums. Through continuous experimentation and optimization of channel operation methods, each webmaster can find the best operation method of his own website, and the remaining work is to persevere.
数据运营 Data Operations
At present, big data continues to be hot in all walks of life, and even some time ago, there have been incidents of merchants using big data to slaughter customers. Although this is a negative event, it also shows us the power of big data from another perspective.
The problem in website operation is that if the data can be effectively analyzed, it will greatly help to find and solve the problem. Analyzing data in the process of website operation has become a compulsory course for every website operation and online sales engineer at present. These indicators can reflect the true status of the website to the administrators at the first time, and can also help operators grasp User trends.
Secondly, through analysis of the data, potential users can also be accurately placed, which saves a lot of time for work and greatly improves work efficiency.
Of course, when conducting data operations, we must avoid “building behind closed doors”. When we analyze the data, we not only need to know our website well, but also have to master the data of the industry or rival websites. Only in this way can we really help the next step of the website. The analysis of the entire Internet data is a very large project, but if it is done well, it will bring doubled feedback to the website. Only in this way can you obtain more objective and detailed data.
The operation of the website has always been a work that requires patience, meticulousness and energy. It is the most critical part of the entire website operation. Only by doing a good job in the operation of the website can the website play its proper role. I hope the above three points of experience can help new webmasters and webmasters who have encountered difficulties in their work to complete this job better.