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How to promote WeChat public account?

评论:0 Date: 2018-09-19 Browse: 75 Comments: 0
Core tip: WeChat is not recommended to use powder, because WeChat is different from Weibo and can be shown to others, and it will not achieve the expected results. In addition, mutual fan is meaningless to your WeChat public account. If you want to get the second ladder, you can try mutual fan. In fact, if you analyze it in detail, it is nothing more than these ways: attracting people's attention, Weibo driving WeChat, large recommendation, media recommendation, software push (such as: frequent registration of a large number of personal robot accounts, frequent shakes, and frequent drifting bottles)


Brushing is not recommended on WeChat, because WeChat is different from Weibo and can be shown to others, and this does not achieve the expected results. In addition, mutual fan is meaningless to your WeChat public account. If you want to get the second ladder, you can try mutual fan.

In fact, if you analyze it in detail, it is nothing more than these methods: attracting people's attention, Weibo driving WeChat, large recommendation, media recommendation, software push (such as: registering a large number of personal robot accounts, frequent shaking, frequent drifting bottles), Hard to promote the network promotion methods (Douban, Post Bar, Renren and other various SNS communities), WeChat navigation sites and other website location recommendations ...
To sum it up:
Either you have the time to rely on coolies and have the energy to post to various SNS communities such as Douban, Post Bar, and Renren, and draw everyone's attention every day;
Either you have the resources, the recommendations of the large size and the media will let you lay down and you will get N powder, and it will kill you;
Either technology flow, fun with various software, plug-ins, as easy to get N multi-powder, cool you, as long as you have a strong mental capacity, do not worry about being WeChat official titled that day!
Either you have the money, spend money to buy a location on WeChat navigation site, send "Top 10 most noteworthy *** industry WeChat public accounts", "how did I add *** WeChat public platform to one new month "Wanfan's" and other soft texts to industry news sites to do soft text promotion ... various spend money, you can learn!



The future marketing of WeChat is delivery-type, which is different from the widespread type of Weibo, so WeChat needs real fans more to generate real feedback. Therefore, after registering for the WeChat public account, we performed the initial positioning of the WeChat audience, and then spread the QR code to the targeted population, and then did the following four steps.

1. Utilize the original audience base of the official Weibo of the product with WeChat letter, update the Weibo avatar to add a QR code to promote the head image, and release a new paragraph on the promotion of the WeChat public account. WeChat brought the first wave of audiences.
Of course, the premise is that the product's official website is completely revised, with QR code WeChat as the mainstream visual guide, and short-term interactive activities have been started to use the opportunity of gifting products to attract audience attention and participation in scanning.

2. Shake WeChat has achieved the dream of most otakus, and therefore has created a fun shake mode of dating. In order to successfully use this part of people's curiosity and friendship, we have planned a theme program for beauty communication. By shaking our curiosity, we generated more than 1,200 shaking friends in three days, and the conversion rate was over 60% at the highest. A curiosity was led to the WeChat public account. At the same time, in order to retain this group of people, the public account launched a topic interaction and event promotion.

3. It is impossible for a fast-moving consumer of drifting bottles to be entirely male. If they are all male, the second wave of word of mouth will automatically weaken, in order to make up for this deficiency. We have planned a romantic drift bottle event, and we must use the transfer bottle mode. Such an influence will have a wider crowd line, but the only weakness is that the conversion cycle and conversion rate of drift bottles do not want to shake WeChat. Shake so optimistic. Within three days, more than 2,000 drifting bottles were released, and the audience who followed us on WeChat through drifting bottles only increased by more than 200.

4. No activity and no marketing but simply cooperate with some innovative activities, then this is not just an advertisement, but more like a romantic dating activity. In order to make the whole event pass like a story, we have built the drift bottle into a truthful mobile station, allowing the audience's story to convey its influence, and we will randomly give small gifts. In this mode, we are equipped with beautifully designed cards, and the next nearly one thousand drifting bottles we welcome nearly 500 audiences.

In the three-day actual test, we found that the promotion of WeChat is not as difficult as imagined, but to find the right point. For example, we shake up the power of men, stimulate the romantic factors of women, and kidnap their truth stories with drifting bottles. You stand in the audience and think, what are they playing with WeChat map, then give them what. And our other well-targeted marketing newcomer public welfare training micro-signal is not optimistic, because whether it is a shake or a drift bottle, we are like looking for a needle in a haystack and then looking for people who may like marketing, and the final conversion is even worse The scans from our official website and blog are large.

This shows that the positioning of WeChat is very important, and the channel of promotion is even more critical. Whether your WeChat is his dish, directly affects whether or not he raises the mobile phone in your hand for your QR code.

Of course, if you are a big V and a celebrity, you have a lot of personal resources, and you are a different kind of person!

5.Celebrity WeChat public account recommendation

In the circle of friends around me, many friends have received Feng Dahui's gossip recommendations, and Jin Weidao's WeChat public account recommendation, which can increase the number of new fans by at least thousands. If you have similar well-known account recommendations around you, if If your content is good, you can quickly grow a lot of fans in the short term.

6.Recommended media resources

The first category: I know that many of the first fans of WeChat public accounts of media types were imported from the website, such as Tiger Sniffer, Whip Bulls, Donews and other technology blog WeChat public accounts. They are all on their own websites. Place a QR code, and users can add attention by scanning the QR code.

Second category: Many well-known Internet commentators, such as Jin Cuodao, Cheng Lingfeng, Li Yanhuan, etc., due to their rich Internet industry experience and their own unique views and opinions on the Internet, they usually become the four major portal news websites. Special contributors to websites such as technology channels, new media technology blogs, etc. These websites will often submit appointments to them, and the website will also send their profiles with their profiles and WeChat public accounts, as well as QR codes. Provided good content, gained their own popularity and promoted their WeChat public account, the two sides cooperated and won.

It is worth mentioning that because I have been insisting on doing good content, friends around me will share my articles to the circle of friends every day, some reporters and editors in the Internet technology circle followed my two WeChat public accounts, like Sohu it Both reporters from Tencent Technology have contacted me and sent invitations for appointments!

7. Push each other with a friend who is a WeChat public account. After you have 500 real fans, the wall crack recommends that you find a friend who is a WeChat public account and exchange it with each other. Talk to him about exchanging mutual pushes, how to introduce each other's public account when pushing each other ... I won't repeat these details!

Basically, you are familiar with these operations, and it is not difficult to make hundreds or thousands of powders!

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