Some webmasters may encounter the problem of demotion of the website in operation , and this problem is probably not wanted by all webmasters. It's very painful to lose all of my website's rankings overnight. But if it ’s unfortunate that the site has been downgraded, what are the common reasons and what are the solutions?
友情链数量大量减少 I. The number of friendship chains has been greatly reduced
The friendship chain is a very important parameter for the search engine to determine the popularity of the website. Generally, when the search engine crawls the website, it will be considered that the more the friendship chain, the more popular the website. And in the search engine spider's algorithm, all friendship chains are different. Different friendship chains have different quality scores. Friendship chains from high-ranking websites will give the website more weight and score in the ranking. .
进行对网站链接的定期检查和维护。 Solution: Periodic inspection and maintenance of website links. seo 人员不断地进行维护和检查，而不是放在那里不管就没事了。 The friendship chain needs seo personnel to constantly maintain and inspect, instead of leaving it there and it's okay. Once the website is downgraded, the friendship chain will be almost completely dropped, which is very fatal for the website. Once the friendship chain is lost, Baidu's inclusion of the website will also be lost. Today, Baidu's stability is getting worse and worse, and the maintenance of the friendship chain requires staff to invest more energy and hard work. At the same time, you should also pay attention to website links. Some malicious competitors will buy betting links and point to your website. If this happens, the staff will need to change more friendship links.
文章质量不高或者采集数量过多 Second, the article quality is not high or the number of collections is too much
Too much collected content and too little original content, coupled with the limited quality of the content, will not only affect SEO, but also severely degrade the site.
我们并不是不推荐采集文章，事实上，如果光靠原创的话，无法抱着网站的更新量，也无法保证每一篇文章都拥有很高的质量。 Solution: We don't recommend collecting articles. In fact, if you rely on the original, you can't hold the update amount of the website, nor can we guarantee that each article has a high quality. However, the collection of articles should not be done blindly, it must be moderate, and the articles should be treated as pseudo originals as much as possible, instead of simply copying and pasting. Gradually increasing the amount of collection will not cause the site to degrade, but if you collect too much or have too little original in a short period of time, it is very dangerous.
The essence of the website is content itself, so improving the quality of the content is the key to ensuring that the website is not degraded.
关键词密度过高 Third, the keyword density is too high
We all know that keyword stuffing can be a quick way for SEO to work, but we don't recommend it in most cases. 之间是最合理的，当然，这个指数可以酌情调整。 It is obviously unreasonable to put keywords in the content and it is not a long-term solution. Generally speaking, it is most reasonable to keep the density of keywords between 2% and 8% . Of course, this index can be adjusted as appropriate.
If the keywords are brainlessly stacked, it is easy to cause the website to degrade, because the keyword density is too high and this behavior cannot be recognized by search engines.
既然关键词密度过高，那么解决办法自然就是降低关键词出现的频率。 Solution: Since the keyword density is too high, the solution is naturally to reduce the frequency of keywords. For a period of time, those keywords will no longer be implanted in the website with obvious excessive keywords. As the content increases, the density of keywords will be gradually diluted, but it should be noted that for articles that have already been included, No modification is needed.
If the website is suddenly degraded, then some serious problems must have occurred, but there is no need to be anxious. As long as you patiently fix these problems, the website can still return to normal.
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