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What kind of website is a good website?

评论:0 Date: 2018-09-12 Browse: 87 Comments: 0
Core tip: Websites are divided into different types according to different uses. If we are a product and the website is used to promote products and sell products, then our website should be built as a marketing website. What is a marketing website? The characteristics of the marketing website: 1. The overall structure of the website and the layout of each page are reasonable, the code is concise, and animations and large pictures are not used as much as possible. The pages are neat and the page information is clear. 2. Website information highlights key points and is detailed

Websites are divided into different types according to different uses. If we are a product and the website is used to promote products and sell products, then our website should be built as a marketing website. What is a marketing website?

Marketing website features:

1. The overall structure of the website and the layout of each page are reasonable, the code is concise, and animations and large pictures are not used as much as possible. The pages are neat and the page information is clearly expressed.

2. The website information highlights the key points and introduces the company's products and features in detail.

3. Contact information is kept in an obvious location for customers to contact directly.

4. The website download speed is fast, and the multi-region can maintain a balanced speed. (For example, in the general website space, there are problems of unbalanced access speeds between the domestic north-south telecommunications and the Internet, and uneven access speeds at home and abroad.)

5, with marketing tools support, can actively, timely, convenient and multi-channel communication with the visitor, can analyze the situation and needs of the visitor.

6. It is a "live" website that allows businesses and visitors to interact and communicate.

A marketing website refers to the requirements that can achieve the best marketing results. Websites that have a good visit experience include the marketing functions of the website, the overall structure of the website and the reasonable layout of each page, the clarity of page information expression, and download speed. Next, we Let's analyze the three blocks of structure, speed and function.

What kind of website is a real marketing website:

One: Structure:

A Focus on products:

Many corporate websites first appear as a company profile as soon as they enter. From the perspective of the company, this is not wrong, because it is not wrong to show the strength of the company to customers, but if you stand on the perspective of customers, This is not the case. why? For one thing, what do customers want to know most about entering your company? Of course it is a product. Imagine if a person is not interested in your company's products, will he be interested in your company? No matter how powerful your company is, it will not make sense to him. The homepage, as the golden position of the website, is very important. The most important thing is to show your products on the homepage, so that customers who enter the website can understand the products they need at the first time. This is also true in traditional sales. Your salesperson introduces the product to the customer first. Or your company strength? Only customers are interested in your product. I want to know the strength of your company! Products are forwards, strength is protection, so that sales can be achieved!

The customer has become interested in your company after knowing your product and your company. If you can find you at this time, this will greatly promote sales. This involves a little bit of contact information. The essential.

B Contact information:

Contact methods We analyze from two perspectives, the first is the location of the contact methods, and the second is the content of the contact methods.

First: Where is the contact method? Where should the contact method be placed? Many companies add a contact method at the end of the navigation bar, so that customers can understand the contact method by visiting the new connection. This approach is actually not a big problem. However, since it is the best marketing website , You have to stand in the best consideration everywhere. First of all, customers are not necessarily people like us who are familiar with computers and proficient in the Internet. Maybe he just started to learn to surf the Internet, what can I do if he can't find the contact information? Second, let customers find contact information quickly. I think any company is willing. Where is the best place? From the perspective of human vision, the advantage on the left is far greater than the right, and it is quite appropriate to put the contact information of the enterprise to the lower left of the website construction . Customers can see your contact information as soon as they look away.

Second: the content of the contact information, what should the contact information be? Basically everyone understands, such as contact phone, fax number, address, email address and so on. Here we analyze the two parts of contact phone number and address.

The first is the phone. Which phone to leave? Many companies stay at the front desk, and the front desk transfers to the sales department. There are two problems. First, what is the work at the front desk? It is to transfer calls and receive visitors. They receive countless calls every day. There is no guarantee that they sometimes have a bad attitude. Even if they hang up, there is no guarantee that there is no customer call in the hung phone because sales is not her. What's the responsibility? Maybe she has a bad attitude towards all calls because of her bad mood today. This is all possible, and there may be situations that offend customers. Second, how familiar is the front desk with the product? What if the client asks several professional questions that the front desk cannot answer? Will it disappoint the customer and make the customer choose another place? Therefore, the phone must stay with the sales department, and the best place to stay is to access the phone instead of leaving the phone, because the salesperson will often communicate with customers on the phone. We have to try to avoid the situation where the phone is busy and customers ca n’t dial in to the consultation phone. It is best if we can apply for a separate call for the website. However, not only can we better grasp the sales opportunities, but we also need to evaluate the effect of online promotion. For how much money you have, count how many customers you want and how many orders you sign through this call. Furthermore, everyone knows 800 toll-free numbers. Many large companies will leave 800 toll-free numbers. This can be analyzed from two aspects. First of all, everyone has a feeling that the companies that have toll-free numbers are large enterprises, and they cooperate reliably. Secondly, if you have a free call, customers will feel that the company is always thinking from the customer's point of view, because the phone is free of charge, customers do not have to worry about the phone charges, they can understand the product or service issues in detail and understand the sales It is also very helpful to shape the corporate image, so applying for an 800 phone will also greatly promote the company's online marketing.

Address, many websites do not fill in the company's address clearly. I do n’t think it is necessary, and I do n’t think that there are very few customers coming to visit the company. In fact, this is not the case. ,why? From another perspective, you don't think it is necessary to leave the detailed address, but will the customers have the illusion that your company is a leather bag company and dare not leave the detailed address? Don't think it's impossible. Let's look at it from another perspective. Will you cooperate with a company that doesn't even leave a detailed address? Second, what if the customer wants to visit your company? There are many homophones in China. One word for one word explanation, you have to explain hard, customers have to listen hard. If there are detailed introductions on the Internet, is it more convenient? Furthermore, it is necessary to add a ride map to your online address. Why? It is true that your customers may not come to your company, but they will think that you are thinking about customers everywhere, and enterprises that are thinking about customers everywhere will also get the trust and favor of customers!

This is an analysis of the two biggest problems that exist in most corporate websites. In short, the website is no longer an exhibition tool, it is no longer a corporate vase, but a corporate sales tool. Everything is from the perspective of customers. It is natural to win the hearts of customers!

Two: speed

Of all the factors on a website, speed is the most important. Why? Imagine that even if your website is beautiful and attractive, your product will be competitive. If your website simply can't make visitors browse, everything else is useless. Because customers simply cannot access your website.

One of the core issues: The speed of visitors to the website is uneven:

The first problem this involves is the server problem. Now most of the domestic websites host servers are single-route servers, that is, single lines, or telecommunications, or Netcom. What's wrong with this? You know, your company's website represents your company's image on the Internet, and it's aimed at all netizens. Due to the imbalance in regional access between Southern Telecom and Northern Netcom, the speed of accessing websites in different regions will be slow or even unable to open.

If you have a friend abroad, let him go to your website abroad, do you feel slower or even unable to open it? Then we must solve the problem of multiple routes abroad. Otherwise, how do we expand our foreign markets?

Core Issue 2: Slow Visitor Access

In order to save production costs, many network companies use poor servers, some even home servers, which greatly reduces production costs, but from a business perspective, it is different. Because it has a considerable impact on the speed of opening the website.

Secondly, how many websites are placed on a server also determines the access speed of your website. Many internet companies put thousands of websites on one server in order to save costs. Again: First of all, we understand that the principle for customers to visit our website is to access our server and download information from the server we purchased to browse, so the download speed of the website is very important. The core factor that affects the download speed is FLASH animation and big pictures! FLASH is very beautiful and dynamic. Everyone understands and loves watching. Therefore, many companies have put a lot of FLASH on the website in order to enhance the dynamic and beautiful appearance of their corporate websites. Wrong, make customers feel beautiful and dynamic. This is from a business perspective. However, from a customer perspective? Customers are definitely not visiting FLASH to enter your website. Imagine that any professional entertainment website and FLASH professional website will be more beautiful than you. Customers come to learn about your company's products, not to look at animations. In addition, the download speed of FLASH is the slowest, which causes the website to open very slowly. Will customers have time to wait for the FLASH that can't be opened for a long time? Would you like to spend time on this long-lost website? Time is money, we understand, and customers understand.

For pictures, it is indispensable for the website. One problem here is that many companies upload some pictures that have not been processed directly to the website. Some pictures are very large if they are not processed by software. Downloading is also quite slow. Therefore, it is necessary to process the picture. All in all, it's a sentence, and think more about the customer.

Three: Function

As for the function, as far as the website is concerned, the purpose is to be able to grasp the website's visitors, turn traffic into sales, and turn visitors into customers. Netizens have already begun this when they realize that there are a lot of business opportunities on the Internet. For example, leaving their contact information on the website is to hope that customers can contact themselves after learning about their products or services through the website. However, for a long time, we have not been able to grasp the true intentions of customers through the website. We can only communicate through telephone and email, that is, we can only wait for customers to come to you. With the increasing demand of enterprises, the website is constantly improved. There are message boards, BBS, instant messaging tools, etc., in fact, there is only one purpose, just to be able to grasp the intended customers. However, all these are only upgraded under the original premise and have no practical significance. Therefore, the website has always been used as a convenient display tool in marketing, and enterprises cannot use the website as a direct sales tool. However, since we are talking about marketing websites. In other words, the website is about to make a new change here: from traditional display tools to current sales tools

What functions should a marketing type have? Let's analyze from the basic functions of the website:

First: The most important thing for a website is traffic. Therefore, a marketing website must first have a website where we need to know where our customers come from. This is very necessary for enterprise product customer base locking and segmentation. Why do you say that? Quite simply, when you can tell from your website that most of your customers are from that province or region, that is to say that the demand for enterprise products in that province or region is very large. It is very helpful for market evaluation and launch.

Second: The biggest effect of a website is to display products. Therefore, marketing websites must have the ability to know which products or services our customers are looking at through the website. This is very helpful for understanding the needs of customers, and you can also know which products are in great demand.

Third: After the construction of the website, online advertising will be involved. Therefore, the website must also have the function of analyzing the effect of online advertising. For example, through the website, we can clearly see what kind of platforms our visitors enter through us. Websites, what keywords are searched for, this is very important for the evaluation of advertising value, because we can clarify the focus of advertising to save unnecessary investment.

Fourth: We have to know when visitors enter our website and how long they stay on the website, which is also very important to grasp the intended customers

Fifth: The most important thing is to actively communicate with customers! Imagine that through the website, we have realized knowing where the customer came from, how long he stayed on the website, and knowing how long he has been watching which of our products, how unfortunate is the loss of such a strong customer? At this time, through the proactive communication function with customers, after we have learned so much, we can talk to customers and send some related technical parameters or information to customers is vital to grasping customers. First, we communicated immediately with our customers. The second point is to make customers feel that the company is thinking about their customers all the time. I do n’t need to say more about how important the sales will be.

At present, there are disadvantages in the instant communication tools such as QQ, Tradelink, MSN, etc. that customers must log in. If the customer is not logged in, there is no way to communicate and communicate. And marketing website communication does not require a login tool, as long as he is watching our website, we can communicate with him; customers can also click to communicate with us. This is the real initiative to grasp the intended customers. Is the real sales tool-after clarifying customer needs, proactively communicate with customers! Turn traffic into sales and visitors into customers!

As for other functions of marketing website, such as: access analysis function; call conversion function; intelligent area function; multi-site management function; salesman automatic identification function; embedded communication function and so on, depending on the actual situation of the enterprise.

In short, what a marketing website should achieve is: from the perspective of customers, learn more about customer needs, truly grasp the intended customers, and become a real sales tool !.

The above are some of the major characteristics of our marketing website. We hope to help you!

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