Here are a few key approaches I've summarized:
Search engine promotion method
Search engine promotion refers to the use of search engines, classified directories and other online tools with online retrieval information to carry out website promotion methods. Because the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on manual classification directories (referred to as classified directories), the forms of search engine promotion also have search engine-based methods and The method of categorizing the catalog includes the former in search engine optimization, keyword advertising, fixed ranking, and content-based advertising, and the latter is mainly for website login in the appropriate category of the catalog. With the further development and change of search engine forms, there have been other forms of search engines, but most of them are based on these two forms.
Search engine promotion methods can be divided into many different forms, common ones are: login to the free category directory, login to the paid category directory, search engine optimization, keyword advertising, keyword bidding ranking, web content targeted advertising, and so on.
From the current development trend, the position of search engines in online marketing is still important, and is being recognized by more and more companies. The methods of search engine marketing are also constantly evolving. Therefore, search engine marketing should be selected according to changes in the environment. The right way.
2. Email promotion method
E-mail is the main website promotion method. Commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, and so on. Email marketing based on user permissions is different from spam. Licensed marketing has obvious advantages over traditional promotion methods or unauthorized email marketing. For example, it can reduce the nuisance of users to ads and increase the accuracy of potential customer positioning. Degree, strengthen relationship with customers, improve brand loyalty, etc.
3. Resource cooperation promotion method
Through website exchange links, exchange of advertisements, content cooperation, user resource cooperation, etc., to achieve the purpose of mutual promotion between similar target websites, the most commonly used resource cooperation method is the website link strategy, using the website visits between partners Cooperation in resources promotes each other.
Each corporate website can have its own resources, which can be expressed as a certain amount of visits, registered user information, valuable content and functions, online advertising space, etc. Use the website's resources to cooperate with partners to achieve resources The purpose of sharing and jointly expanding income. Among these forms of resource cooperation, exchanging links is the simplest form of cooperation, and surveys have shown that it is also one of the effective ways to promote new websites. Exchange links, or reciprocal links, are simple forms of cooperation between websites with certain complementary advantages, that is, placing the logo or website name of each other's website on their own website and setting a hyperlink on the other website, so that users can access the website from the partner. I found my own website to achieve mutual promotion. The role of the exchange link is mainly manifested in several aspects: gaining traffic, increasing the user's impression when browsing, adding advantages in search engine rankings, and increasing visitor credibility through referrals from partner websites. Exchanging links has a deeper meaning than whether direct results can be achieved. Generally speaking, every website tends to link to other websites with high value. Therefore, obtaining links to other websites also means gaining partners and a Recognition of similar websites in the field.
4. Information release and promotion methods
Publish relevant website promotion information on websites that other potential users may visit, and use the opportunity of users to obtain information on these websites to achieve the purpose of website promotion. The websites that are suitable for the release of these information include online yellow pages, classified ads, forums, blog sites , Supply and demand information platform, industry website, etc. Information release is one of the common methods for free website promotion.
5. Online Advertising Promotion Methods
Online advertising is one of the commonly used online marketing strategies, and has obvious effects on online branding, product promotion, and website promotion. Common forms of online advertising include: banner ads, keyword ads, classified ads, sponsored ads, email ads, etc. BANNER advertising relies on web pages and keyword advertising as a form of search engine marketing, and Email advertising is a form of permitted email marketing. It can be seen that online advertising itself cannot exist independently and needs to be combined with various network tools to To achieve the function of information transmission, it can also be considered that online advertising exists in various online marketing tools, but the specific expressions are different. Promoting the website of online advertising users has the advantages of wide selection of online media, diverse forms, strong applicability, and timely delivery, which is suitable for any stage of the website's initial release and operation period.
New Competitiveness believes that website promotion is a systematic project, not just a simple application of various website promotion methods. In the comprehensive solution of new competitive website promotion, the above website promotion methods are used as conventional website promotion methods, and overall website promotion Under the guidance of strategies, different websites will choose corresponding methods according to their characteristics, and on this basis, further effective combinations of various website promotion methods and more advanced website promotion methods will be adopted.
6. Quick URL promotion method
That is, a method of reasonably utilizing a network real name, a general website address, and other similar keyword website shortcut access methods to implement website promotion. Quick URLs use natural language and website URLs to establish their correspondences. This provides great convenience for users who are accustomed to using Chinese. Users only need to enter a quick URL that is easier to remember than an English URL to access the website. Use your own language or other simple words to "replace" the website with a better-memory and easier-to-remember brand image URL, such as choosing a company name or trademark, and the main product name as a Chinese URL. This can greatly compensate for the inconvenience of English URLs. The shortcomings of publicity, because it has a certain value in website promotion. With the increase in the number of registered quick URLs for enterprises, the user data of these quick URLs can also be equivalent to a search engine. In this way, when a user searches using a certain keyword, even if it is not consistent with the Chinese URL registered on a certain website, there are also users Discovered opportunities.