Website bounce rate, which is a statistic that every webmaster is unwilling to see, but most webmasters' daily work is to fight the bounce rate. Bounce rate refers to the ratio of the number of times a user closes a website to the total number of visits after a single page is viewed. Of course, the lower the number, the better. If the bounce rate is too high, then there must be a big problem with the user experience. Many people may think that how to optimize the user experience is the job of website operation . In fact, otherwise, if you can optimize the properties of some websites when you build the website, you can effectively solve this problem. So, what can you do to reduce the bounce rate of your website when building a website?
保证内容的优质与主题的明确 First, ensure the quality of the content and the theme is clear
Many websites will make a mistake by publishing a lot of cluttered content in order to get more traffic on the Internet. It is true that more traffic can help websites get rankings, but it should be noted that if the cost of high traffic is the high bounce rate, then it is almost impossible to optimize the website to obtain a good result.
So the method of publishing content just to catch the eye must be wrong-except for news-type websites that specialize in publishing various hot spots or forum-type websites for people to communicate with. Most websites have their own themes, so make sure that it is related to the theme when you publish the content. You can post some extended reading, but do n’t deviate too much from the theme. This will only cause users to generate "This website does not "Helpless" feeling and close the page.
Therefore, the theme of the website and the initial content of the website are very important. It almost determines the future direction of the website. If the theme is changed significantly after the completion of the website, it will undoubtedly rebuild the website. Establish the theme of the website.
网站的打开速度 Website Opening Speed
The opening speed of the website has played a decisive role to a large extent during the construction of the station. In the future, the operation and optimization of the website will only change it slightly based on the construction of the station. Access speed is a very important factor that affects the user experience, so you must pay attention to this problem when building a website.
In order to reflect the height of the website design, many people add some Flash or even videos to the homepage. This approach can indeed bring a good visual impact, but inevitably, these special effects also seriously delay the loading speed of the website. A cruel fact is that many users shut down the website due to loading speed before the content of the website is fully displayed. So when designing, you should abandon some flashy parts to ensure that users can get a really good experience. If you must join, try not to put it on the homepage.
网站的布局 Third, the layout of the website
Like the layout of home decoration, the layout of the website will affect the comfort of the user's first impression, so the layout of the website is a very particular job.
A good website layout is such that users can easily find the content or link they need the first time they use it, otherwise it is unsuccessful.
页面是否整洁干净 Is the page neat and clean
Advertisements and pop-ups are double-edged swords in the construction of websites . We generally do not recommend that they appear on the website in the early stages of website construction . Although these settings can help the conversion rate of the website to a certain extent, as a new website, how to get the user's approval in the early stage is the most critical, so please try to keep the page as clean as possible. If users can't wait to see a new website filled with advertisements or endless pop-up boxes, then the user experience will be greatly reduced.
If you need these facilities to serve your website, you should gradually add it when the website has a stable user and traffic.
In general, by solving the problem of user experience, you can basically solve the problem of too high bounce rate, and user experience is a part to be considered when building a website. Only when the user experience is taken into account when building a website Operations and optimization will become more efficient in the future.