As a webmaster of Xuwenjian Station, if you want to get a better ranking, you should know how to build internal links on the website. Need to optimize the details. However, website internal chain optimization is also one of the details of website optimization. The construction of internal links on the website can be more conducive for "search engine" spiders to crawl and promote website inclusion.
What is internal linking? The role of internal chain
Internal link As the name suggests, the internal link of the website refers to the content page link generated in the same website domain name is called internal link. Such as main link, section link, hierarchical section link, content page link, including anchor text and tag link within the site are all internal links. For simplicity, internal links are links to content on your website. Instead, there are different links in the site called external links (both backlinks). The role of internal links can increase weight and promote website ranking. We use a picture to show you the internal chain structure.
I. Website navigation optimization details
In daily life, almost everyone is exposed to website navigation. The most common corporate website navigation is top navigation, the most common shopping website is left navigation, as well as sub navigation, bottom navigation, breadcrumb navigation, etc. Today we need to understand how to do a good job of navigation optimization. Here are some details that are not conducive to optimization, please pay attention.
1. Use text to describe navigation is more conducive to search engine crawling. flash 或者图片链接。 The navigation bar does not recommend using flash or image links.
com/web/index.php 这种方式，直接以 com 来展示。 2. Do not use com / web / index.php to navigate the homepage. Use com to display directly .
3. Each page must have navigation, which is more conducive to spider crawling.
Second, site map production
Regarding the site map, I believe many webmasters know its importance. The site map mainly generates all the content on a website into a sitemap. The function is to let search engines quickly crawl these pages through the site map.
The list page is mainly for optimizing the section or channel list page. The list page is also an article multi-content page. As for the display form of the list page, it is usually displayed in the form of pagination. A page number link is added at the bottom of the page to guide search engines to index each pagination of the list.
Fourth, correlation optimization
Relevance refers to nearby pages. Relevance can make the user experience better. For example, the previous and next articles we often see on content pages are good for user bodies and spider crawls.
The tabs of a list page are similar to the content page recommendations. The list page is usually displayed on the first or next page.
Also, random content recommendation and related reading recommendations are a good form of internal chaining, which can increase user experience, PV, and traffic, and increase search engine indexing. 站长常用的指令、 17个指令你都熟知吗？ For example, my website has made relevant recommendations. After reading this " Seo Webmaster Commonly Used Instructions, are you familiar with 17 instructions? 》 After the article, the relevant content below will be recommended for users to read. If users are more interested in the following recommended articles, they will increase the traffic and improve the website experience.
Five, TAG tag optimization
TAG is a custom tag. Webmasters can set short tags according to the content of the article. Short tags can classify all the content of the website. 标签在博客是常见的，还有一些网站和平台都可以看到， TAG标签比较灵活，搜索引擎可以依据标签文字链接进去爬行索引。 Tag tags are common on blogs. There are also websites and platforms that can be seen. TAG tags are more flexible, and search engines can crawl the index based on the text link of the tag. Therefore, it is also very helpful for website optimization.
Six, anchor text, plain text, hyperlink
Anchor text, plain text, and hyperlinks are one of the best forms of internal links in website rankings. They often appear on article content pages, mainly for the purpose of facilitating user experience related content.
Anchor text links
The main purpose of anchor text is to help search engines crawl another link faster, and attract users to click to increase user experience. Reasonable anchor text links can increase the ranking of website keywords, so anchor text link construction is also very important.
Plain text links
Plain text links are simple link displays. You cannot directly click on this link to go to the next page. Plain text can also improve website exposure and promote spider crawling. Plain text links have no direct effect on website rankings. They mainly attract spiders and users to visit by external or internal drainage.
Hyperlinks are different from plain text links. They can be clicked directly to a specific address, which can not only increase website traffic. Better promote website ranking.
Seven, picture link
The image link is particularly easy to understand. Click on the image to go to another page. This is the image link. Image links are generally used for advertising or event display. The most common website is an e-commerce website. Image links are more likely to attract users to link and view. 设计，让用户体验更佳才更利于seo 》大家可以去了解下，里面有一些banner图的小技巧。 About the banner chart, I recommend an article "Good Banner Design, Better User Experience Is More Conducive to SEO ", you can go to understand, there are some tips for banner charts.
Optimization of 404 error pages
404 error pages are often called dead links (non-existing links). ），如果该页面不存在了，我们应该自定义404页面，告诉用户和搜索引擎这个页面已经不存在，请访问下一个链接。 When a user or spider visits our webpage ( web ), if the page no longer exists, we should customize the 404 page to tell users and search engines that this page no longer exists, please visit the next link. 页面优化也是内部链接优化的一个小细节。 404 page optimization is also a small detail of internal link optimization.
Nine, nofollow tags
The nofollow tag is mainly used to block search engine spiders from crawling the following links. The meaning of this tag is to tell the spider not to follow the next link.
Ten, matters needing attention
Several issues need to pay attention to the link in the station:
1. Do not set the website directory structure more than three levels
SEO 。 2. Add tags to each article, the content becomes richer with more resources, which is better for SEO .
3. Regularly check for dead links and wrong links, and deal with problems if found.
404 自定义页面， 404 页面做好返回路径。 4. Make a 404 custom page, and make a 404 page return path.
5. Increase the level of the inner and lower pages of the article and increase the construction of relevant content.
6, insist on updating the original content links every day
5 个锚文本链接。 7. Anchor text construction requires attention. Articles should not exceed 5 anchor text links per day .
Summary: Good website ranking can bring many potential users and business opportunities to the company. It is not easy to rank a website. Reasonable optimization deployment is needed, from website structure design, content construction, internal optimization, external links, etc. In the details of SEO optimization , website internal chain optimization often also needs us to deal with it carefully.